A very royal occasion
Marketing companies and bookies have gone into overdrive as the country prepares itself for the imminent arrival of the fourth in line to the throne. A second wave of Royal Baby fever is on its way as Kate and William’s baby is due any day, their every move has been analysed by the media… offering advice on everything from ‘royal baby names’ to ‘how to deal with a jealous sibling’.
And retailers can only hope that the pitter patter of tiny feet brings a lift to sales and a boost to the economy. Maybe not with the same impact as it did back in 2013 when Prince George was born, but they’ll certainly be a boost in souvenir sales, cake and sparkling wine on the cards!
There might not be quite so much excitement when it’s the second child, but if the bookies are right and the Royal baby is a girl then the fashion industry could potentially see a boost. Kate’s previous fashion choices for Prince George has sent sales soaring and if the next Royal bundle of joy is a girl then retailers better be prepared!!
So, for all your flag waving needs, bunting accessories and general point of sale to make the most of the Royal Baby Celebrations, contact the Alplas Sales Team who are poised, ready to help in every way they can to make this an event to remember!