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Evolution of a Revolutionary Design: Alplas Round Ended Merchandising Hook

Project type: Design Development and Injection Moulding Manufacture

Overview: In the competitive world of retail merchandising, innovation is key to capturing attention and meeting evolving customer needs. Explore the evolution of the Alplas Merchandising Hook – from a traditional square-ended design to a cutting-edge round-ended hook. As a UK-based company with an integrated approach, Alplas benefits from having its own design team, injection moulding facility, and manufacturing unit, contributing to the project’s success in numerous ways, including cost-effective solutions.


In the 1990s, Alplas introduced the first-ever plastic eurohook to the range and we recognised the need for design improvements. The original square ended design, while functional, required enhancements to align with the changing demands of the market.

Design and In-House Manufacturing

The transition to round-ended hooks marked a significant improvement. The Alplas Merchandising Hook was designed with our CAD system and CNC machined in-house engineering department. Moulded ribs on the hook enhance its ability to secure merchandise during transit, ensuring optimal presentation at the point of sale.

Alplas’ design team, working hand-in-hand with the sales team, collaborating to develop a solution that surpassed market expectations. The synergy between design and sales ensured that the resulting Alplas Merchandising Hook not only met aesthetic standards but also addressed the functional needs of retailers.

In-House Manufacturing Advantage

Being a UK-based company with its own design team, injection moulding facility, and manufacturing unit provides Alplas with a unique advantage. This integrated approach enhances efficiency, contributes to cost-effectiveness, and makes the Alplas Merchandising Hook an economically viable solution for retailers.

Revolutionary Hook Range with Pricing Swing Tag

Elevate your retail displays with the Alplas Merchandising Hook’s distinctive ability to accommodate swing tags for pricing. This unique feature is seamlessly integrated into our round-ended hook design, providing retailers with a versatile and cost-effective solution. The first round ended hook design to seamlessly accommodate swing tags for pricing. Our groundbreaking innovation offers retailers a versatile and cost-effective solution.


Explore the evolution of the Alplas Merchandising Hook, showcasing our commitment to innovation and responsiveness. As a UK-based entity with in-house capabilities, Alplas has not only met but exceeded expectations. This integrated approach has streamlined design and production, making the Merchandising Hook a cost-effective, industry-leading solution for retail merchandising in the UK.

Elevate your displays with Alplas – where innovation meets efficiency.

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